Services

Everything You Need.
Nothing You Don't.

Eight service categories. One integrated platform. Powered by the same AI stack that runs the Big Muddy network — Magazine, Radio, and Touring.

AI Content Creation

Content That Sounds Like You

Claude-powered, brand-voice-matched content across every format — captions, blog posts, event copy, menus, email campaigns. We train the AI on your voice once. Every piece of content matches it.

  • Brand voice profile built from onboarding interview
  • Content calendar generated monthly, approved by you
  • Captions, hashtags, and platform-native formatting
  • Seasonal and event-driven content baked in
  • Revision requests honored before anything publishes
What you get, by tier
Front Porch20 posts/month, 2 platforms
The Route40 posts/month, 3 platforms
River Room60 posts/month, all platforms
Blues Room100+ posts/month, custom calendar
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Social Media Management

Consistent. Scheduled. Done.

Multi-platform posting and scheduling, optimized for each platform's algorithm. You don't touch it. You just see the results in your monthly report.

  • Platform-native scheduling (not third-party tools)
  • Optimal posting times by platform and audience
  • Hashtag strategy built per business category
  • Story and Reel templates included from Route up
  • Paid ad management available as add-on or Blues Room
What you get, by tier
Front PorchFacebook + Instagram
The RouteFacebook, Instagram, + 1 more
River RoomAll major platforms
Blues RoomAll platforms + paid promotion
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Photo & Video Production

Every Business Has a Visual Story

AI-powered photo enhancement transforms your existing photos into editorial-quality assets. River Room and Blues Room include video — short-form Reels/TikToks and longer-form features built on the Remotion pipeline.

  • AI enhancement: lighting, color grading, background cleanup
  • Short-form video: 15–60 second Reels and TikToks
  • Remotion-powered motion graphics for events and announcements
  • Blues Room: on-site photography sessions included
  • All assets delivered in platform-optimized formats
What you get, by tier
Front Porch10 enhanced images/month
The Route25 enhanced images/month
River RoomUnlimited images + 2 videos/month
Blues RoomUnlimited images + 4 videos + photography
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Local SEO & Reviews

Show Up Where People Are Looking

Google Business Profile optimization, review response management, structured data implementation, and citation building. The unglamorous work that compounds into real search visibility.

  • Google Business Profile fully optimized and maintained
  • Review response within 24 hours (Route and up)
  • Schema markup: LocalBusiness, Menu, Events, FAQs
  • Citation consistency across Yelp, TripAdvisor, Apple Maps
  • Monthly ranking report — where you stand vs. competitors
What you get, by tier
Front PorchGBP optimization + review monitoring
The RouteFull GBP + review responses
River RoomFull suite + structured data
Blues RoomCustom SEO strategy + PR
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AI Search Optimization

Show Up When AI Answers the Question

Google, ChatGPT, Perplexity, and Claude are replacing the search bar. When someone asks "best restaurants in Natchez" or "things to do in the Delta," AI pulls from structured data, authoritative content, and named entities. Most businesses aren't optimized for this. We fix that.

  • AI Search Audit — how your business appears (or doesn't) in ChatGPT, Perplexity, Google AI Overviews
  • Schema.org structured data: LocalBusiness, Restaurant, Hotel, FAQPage, Event, Menu
  • Named entity density optimization — 15+ entities per page = 4.8x higher AI citation rate
  • First-paragraph optimization — AI pulls 44% of citations from the first 30% of your content
  • llms.txt and robots.txt configured for AI crawlers (GPTBot, ClaudeBot, PerplexityBot)
  • FAQ sections written for AI extraction — question-and-answer format that AI models prefer
  • Monthly AI visibility report — tracking your presence in AI-generated answers
  • Competitor gap analysis — what AI says about your competitors that it doesn't say about you
What you get, by tier
Front PorchAI audit + structured data basics
The RouteFull schema markup + entity optimization
River RoomAI content strategy + llms.txt + FAQ pages
Blues RoomFull GEO strategy + monitoring + iteration
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Email & Newsletter

Your Audience. Your Inbox.

Template-based campaigns and subscriber management. Monthly digests, event announcements, seasonal promotions, and loyalty programs — all written to your brand voice.

  • Branded email templates designed once, reused efficiently
  • Subscriber growth tactics included (sign-up forms, QR codes)
  • Event and promotion announcements on same-day turnaround
  • Open rate and click tracking in your monthly report
  • Blues Room: full segmentation, drip sequences, loyalty flows
What you get, by tier
Front PorchMonthly newsletter
The RouteBi-weekly newsletter
River RoomWeekly newsletter + automations
Blues RoomFull email strategy + segmentation
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Analytics & Reporting

Know What's Working

Monthly reports showing what we did, what happened, and what we're doing next. No vanity metrics — just the numbers that connect to customers and revenue.

  • Reach, impressions, engagement by platform
  • Website traffic, source attribution, and conversion tracking
  • GBP metrics: searches, calls, direction requests
  • Email: open rate, click rate, subscriber growth
  • Quarterly strategy review with trend analysis (Route and up)
What you get, by tier
Front PorchMonthly report
The RouteMonthly report + benchmarks
River RoomBi-weekly report + competitor intel
Blues RoomWeekly dashboard + custom KPIs
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Website & Microsites

A Home Base That Actually Works

Hosted on the Deep South Directory platform, your brand. Fast, mobile-first, SEO-optimized. Basic sites on The Route; full feature sites on River Room; custom builds on Blues Room.

  • Hosted on Deep South Directory infrastructure — no separate hosting bill
  • Mobile-first, Core Web Vitals optimized
  • Menu, hours, events, and gallery updated by us
  • Online reservation or booking links integrated
  • SSL, uptime monitoring, and security included
What you get, by tier
Front PorchDirectory listing page
The RouteBasic site (5 pages, hosted)
River RoomFull site with blog + events
Blues RoomCustom build, CMS, integrations
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Ready?

Let's Build Your Media Engine

Tell us about your business and we'll put together the right mix of services. No package that doesn't fit. No services you don't need.

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